Across
- 2. a container or wrapping to present information, protect and contain a product is called _______.
- 5. an example of support services a business can provide for customers who want to call to ask a question, communicate a concern or problem that needs an immediate response is a customer service _______.
- 7. when conducting a business investigation, we should always acknowledge the sources of information we use that were found online by including _______.
- 9. _______ tourists stop at a particular country to break a long flight and usually stay for a short period of one or two nights.
- 12. a _______ market is a group of customers with similar needs and wants that a business chooses to serve.
- 14. _______ make businesses think of ways to improve the way their business activities are carried out and create new customer experiences to attract customers.
- 15. _______ selling involves interpersonal communication with potential customers.
- 16. _______ customer service is a service that exceeds the expectations of a customer and can make a huge impact to the customer’s satisfaction.
Down
- 1. a hotel concierge informing a hotel guest the opening hours of a nearby tourist attraction is an example of _______ communication.
- 3. two businesses who sell the same or similar goods and services are direct _______.
- 4. someone who conducts a survey is an interviewer. someone who replies to a survey is a _______.
- 6. the first step of conducting a market survey is to decide on the _______ of the market survey.
- 8. _______ refers to the amount of money a business pays to buy or produce its products.
- 10. the 4ps of marketing refers to product, place, _______, and promotion.
- 11. a business is an organisation that meets the _______ and wants of customers.
- 13. Changi Rewards is a _______ rewards programme that rewards customers who frequently shop and dine at Changi Airport and Jewel Changi Airport. Changi Rewards members enjoy special discounts and can earn points that can be exchanged for gifts.