Economics

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Across
  1. 3. - to begin an activity to introduce something (e.g. a new product onto the market)
  2. 10. - the use of media which normally communicate information both visually and using sound; also adj.
  3. 12. - the underlying subject, idea or theme used to advertise something
  4. 13. - means of mass communication that may or may not carry advertising e.g. TV, radio, newspapers, magazines, the internet; also used as an abstract noun to denote the media as an industry or sector
  5. 15. - an advertisement on TV or radio
  6. 17. - an abstract group of potential or existing customers for a given product or service
  7. 19. - a physical or abstract collection of work or clients, both past and present; a physical portfolio may be contained in a large document and show artwork and printed advertising in order to attract new clients
  8. 20. - a physical or electronic document, normally containing promotional material or advertising
Down
  1. 1. - a planned set of related activities to achieve a goal
  2. 2. - a phrase used to advertise a product or service which can become a way of identifying the product (e.g. Just do it - Nike)
  3. 4. - Unique Selling Proposition; a statement of what makes a product different from its competitors
  4. 5. - a person whose work involves writing copy, often to be used in advertising material
  5. 6. - a sheet of paper with printed advertising
  6. 7. - something given for free, often as part of an advertising campaign or to tempt somebody to buy a product or service
  7. 8. - a document containing a list of products and services, often with more detailed information than the marketing materials
  8. 9. - something, normally written text in printed materials or on an internet page, which spans the entire page, normally placed at the top
  9. 11. - publicity designed to promote services or products in media such as newspapers, TV, internet, magazines etc.
  10. 14. - the effect of something e.g. the degree to which an advertising campaign has reached its target audience
  11. 16. - a symbol used by organisations to identify themselves and normally to promote their services or products
  12. 18. - a private individual who purchases goods and services; the target of B2C advertising