Across
- 1. states that a job expands to fill the time available to accomplish the task, such as finding and purchasing a product
- 4. 1.accessing need (discrepancy between now and what want) 2.searching 4 infor (internal & external) 3. evaluating alternatives (based on info; likes/dislikes 4.selecting product/service
- 5. 1.intro-developed & introduced to market; 2.growth-aggressively marketed to keep sales going-coupns/ads/3.maturity product well know & accepted. 4.dormancy/decline/possible revitalization
- 7. going over n their minds what they know about a product based on past searches or personal experience.
- 8. knowledge, persuasion,decision,implementation, confirmation
- 11. refers to buying behavior of consumers-the ind & families, & households that buy goods & services for personal consumption
- 12. products help establish the user's self concept & identity. (prof w/briefcase)
- 13. socioeconomic index - an index based on education level & occupation
- 14. encountered when doing something else; ad on radio while driving/cleaning
- 15. product serve as a link to ones past (favorite childhood cereal)
Down
- 1. (80/20)states that 20% of the time expended produces 80% of the results & that 80% of the time expended results in only 20% of the outcomes.
- 2. sought after on own went to website
- 3. loyalty (want repeat customers); consumer awareness (wants words noticed); consumption (want products purchased); customer satisfaction (want to know consumer is happy)
- 6. i am hungry; i am thirsty
- 9. no milk in fridge
- 10. focuses on what consumers r thinking about & how they r behaving that leads up to an actual purchase.