economy unit

2. a specific group of people that a company aims to sell its products or services to
4. the strategy of convincing consumers of their need or desire for a product
8. a set of tools that businesses use to sell products or services (the 4 Ps)
11. Federal Reserve decisions that influence interest rates and money supply
13. a financial and social system of how resources flow through society
14. setting the price by adding profit margin to the cost to make the product
15. immediate factors that directly affect a business's operation
16. the act of providing essential details about a product or service
17. the study of choices in allocating society's resources
18. setting the price based on how much customers perceive it is worth
20. the total amount of money within the overall economy
22. an independent agency that insures bank deposits
23. overage that occurs when revenue is higher than expenses
24. shortfall that occurs when expenses are higher than revenue
26. the study of smaller economic units like individual consumers
27. larger societal forces that affect the entire economy

1. the process of identifying, anticipating, and satisfying customer wants or needs profitably
3. the process of dividing a broad market into sub-groups of consumers
5. the rate of interest the Federal Reserve charges when it loans funds to banks
6. a detailed description of an ideal customer based on research
7. anything generally accepted as a medium of exchange
9. details about people's interests, lifestyles, values, and attitudes
10. the sum of all money the federal government has borrowed and not repaid
12. the study of a country's overall economic dynamics
19. privately owned financial institutions that accept deposits and make loans
21. increasing sales of current products in existing markets
25. government efforts to influence the economy through taxation and spending