Across
- 5. engage with the image by comparing it
- 7. ‘you’ - involves the reader in empathising
- 9. more conversational; speaks to us on a personal level
- 11. seems more authorative
- 12. a sentence starter that asks the reader to think
- 13. telling the reader to do something or not
- 14. evokes an emotional response
- 15. a vivid image helps reader to understand a difficult idea
Down
- 1. add vivid detail using the senses describing the verb
- 2. add vivid detail using the senses describing the noun
- 3. repetition of conjunctions to slow the reader down to add power to the words inbetween
- 4. varied lengths and rhythms keep the reader’s interest
- 6. builds up the scene used in advertising
- 8. adds the voice of different characters
- 10. links 2 or 3 ideas together AURALLY and visually
- 16. memorable because amusing / quirky / noticeable
