Across
- 3. Short-term activity providing incentives to potential customers, intended to increase sales or create awareness of a product or service.
- 6. Process of communicating with potential customers to promote a product or service.
- 7. Path that a purchased product or service travels from the company to the consumer.
- 9. Process of determining the most effective approach to advertise a product or service.
- 10. Range of activities aimed at assisting customers in resolving issues and promoting customer satisfaction.
Down
- 1. Process of gathering and analyzing information about customers' needs and preferences.
- 2. Department responsible for selling products or services to customers and meeting the company's sales goals.
- 4. Efforts made by a company to shape the way audiences perceive the company and its public image.
- 5. Process of organizing trade shows, conventions, meetings, etc. to meet specific goals, messages, or purposes.
- 8. Process of creating and maintaining the identity of a brand, including its name, design, logo.