Eleonore's Marketing test 1 review

Edit Answers
1234567891011
Across
  1. 1. (4 P’s) is a common way of focusing on what businesses can CONTROL to enhance value
  2. 5. Good planning starts with understanding your business.
  3. 6. Changing the offering itself. Typically considered manufacturing, but can be done by marketers
  4. 9. Where a market segment lives
  5. 10. All activities that affect WHEN the consumer makes the purchase - or saves the consumer time
  6. 11. All activities that affect WHERE the consumer makes the purchase
Down
  1. 2. All activities that make the user AWARE of offerings and EDUCATED about offerings.
  2. 3. All activities that add value to a finished product. All activities can be categorized as a marketing utility (utility = added value)
  3. 4. Adding Value
  4. 7. The percentage of total sales or units accomplished by one provider/supplier
  5. 8. All activities that make it easy to possess the offering (ease of purchase)