Email Marketing Terms 2

2. An email design that adjusts to fit different devices and screen sizes.
5. The percentage of emails that cannot be delivered to the recipient's inbox.
7. The practice of regularly updating and cleaning your email list.
9. A report by a recipient that an email is unwanted or unsolicited.
11. A collection of email addresses used for sending marketing messages.
12. A two-step process where users confirm their subscription after initially opting in.
14. An email that is temporarily undeliverable.
16. An email that is permanently undeliverable.
18. The percentage of recipients who open an email.
19. Tailoring email content to individual recipients based on their data or behavior.
20. A campaign aimed at reactivating inactive subscribers.

1. Dividing your email list into smaller, targeted groups.
3. The percentage of recipients who complete a desired action (e.g., purchase, sign-up).
4. The percentage of recipients who click on links within an email.
6. The likelihood of an email reaching the recipient’s inbox.
8. Using software to send emails based on user actions or schedules.
10. Testing two versions of an email to determine which performs better.
13. A prompt in an email encouraging the recipient to take a specific action.
15. Building relationships with potential customers through targeted email campaigns.
17. A series of automated emails sent based on a schedule or user actions.