Across
- 5. (3 words)giving isolated or limited information to make product seem better than it is, but really requires more evidence
- 10. (3 words)assuming "if it ain't broke, don't fix it"
- 12. the people who the person using rhetoric is trying to convince
- 13. (2 words)using endorsement from someone who has no true authority (usually just famous)
- 16. (5 words)creating a false sense of cause and effect, but really it may just be coincidental
- 17. the emotional impact of the speech
- 20. (2 words)using claims of "experts" in the field who are not relevant or informed the field being discussed
- 21. (2 words)avoiding answering difficult questions by brining up unrelated topics as a distraction
- 22. (2 words)taking credibility from something/someone that is already liked and trusted, and linking yourself to that person
- 23. (2 words)removing credibility from your opponent by attacking their character instead of the idea
- 24. (2 words) making people feel like their one decision will lead them down a scary or bad path
Down
- 1. (2 words)surrounding yourself with meaningful symbols to associate yourself with the feeling they create
- 2. (2 words)linking yourself with "common people" to show you are just like your audience
- 3. (3 words)using scare tactics on the audience
- 4. making you feel left out because everyone else is doing it
- 6. manipulates information to make it seem better by making a comparison
- 7. the techniques used by a speaker to convince their audience to believe something they do not already believe
- 8. (3 words)removing credibility by linking them to an unpopular person
- 9. (3 words)using your opponents inability to collect evidence as a way to prove their are wrong and you are right
- 11. (hyphenated word, no hyphen included)undermining the ability of your opponent by calling names
- 14. (2 dilemma)making people think there are only 2 options, but not mentioning all of the other possibilities
- 15. assuming something is fact because it is true some of the time
- 18. (3 words) trying to make the audience feel bad/sympathetic
- 19. the person who is using the rhetoric on the people listening to them
- 25. the logical reasoning of the speech
- 26. the credibility or reputation of the speaker
