Across
- 3. For polls and questions, the total number of responses received.
- 5. The number of unique users who have seen a post.
- 10. The total number of comments made on a post.
- 11. Specifically on Twitter, the number of times a tweet is retweeted.
- 13. The percentage of users who click on a link in a post.
- 14. The number of times a video or post has been viewed.
- 15. How often a user or brand is mentioned in posts by others.
- 16. The number of times users express approval of a post.
- 17. The average amount of time users spend engaging with a post or profile.
Down
- 1. The overall engagement (likes, comments, shares) divided by total followers or reach.
- 2. The number of new followers gained or lost over a period.
- 4. The number of times users save a post for later reference (common on platforms like Instagram).
- 6. The number of views on ephemeral content, like Instagram or Facebook Stories.
- 7. The total number of times a post is displayed, regardless of interaction.
- 8. Various emotional responses (e.g., love, wow) on platforms like Facebook.
- 9. The percentage of viewers who watched a video to the end.
- 12. How often a post is shared by users, spreading it to their own networks.