Across
- 6. Coca-Cola made their product __________ much bigger: they introduced Zero, Diet, Cherry, Vanilla, ... versions.
- 8. After all that __________ research, Coca-Cola still made a huge mistake with the introduction of 'New Coke'.
- 10. Stores had a lot of 'New Coke' in __________, but nobody was buying it at the time.
- 11. Coca-Cola never __________ PepsiCo out the competition, as PepsiCo always had a large market share themselves.
- 12. Coca-Cola could __________ its competitors, offering cola at a much lower price, if they wanted.
- 13. The __________ that Coca-Cola received about 'New Coke' was terrible. People hated it.
- 14. When Coke went back to its original taste, they added this word in front of the name 'Coca-Cola'.
Down
- 1. Coca-Cola products are often sold in bulk, and so we call them __________ products.
- 2. Goods that are ready to be sold are called __________ products.
- 3. Coca-Cola is often used as the __________, or industry standard to compare other colas with.
- 4. Coca-Cola probably still had a large __________ margin from 'New Coke', even if that was a failure.
- 5. PepsiCo had a market __________ of 24.8% when New Coke appeared on the market in 1985.
- 7. At 130 years old, Coca-Cola remains the market __________ when it comes to worldwide soda sales in 2024.
- 9. The __________ audience of 'New Coke' were people who never drank normal Coca-Cola before. That's why it failed.
- 11. A retail product is not sold in high numbers, only in __________ quantities.