English from a Marketing Perspective - Innovation and Entrepreneurship

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Across
  1. 3. (2 words) when something new is created or introduced, something else will have to end
  2. 4. (2 words) technological breakthrough - "New to the "World"
  3. 6. (3 words) innovation with the aim of finding commercial opportunities on the basis of new scientific research
  4. 10. (3 words) innovation with the aim of reducing the costs of producing, transporting and selling existing products
  5. 11. relating to the sale of goods directly to the public for their own use
  6. 12. entrepreneur who is open to all kinds of opportunities and is not limited by language barriers and cultural differences, the whole world is a potential market
  7. 13. when products are marketed and distributed
  8. 15. entrepreneur who is motivated by need, accepts challenges but does not look for them, will often start a small business from scratch
  9. 17. (3 words) when form and fuction become the accepted market standard for using a specific technology
  10. 20. to make something that is failing or weak become strong and successful again
  11. 21. entrepreneur who is constantly seeking new challenges, full of new ideas and willing to run a risk
  12. 22. entrepreneur who has inherited a company and wishes to carry on the business and protecting family interests
  13. 23. the practical arrangements that are necessary in order to organize something successfully
Down
  1. 1. new company which is established on the basis of new product development in an already existing company
  2. 2. (2 words) entrepreneur who is driven by pleasure and likes to combine lifestyle, hobbies and interests with work, focuses on opportunities and solutions
  3. 3. (3 words) market driven innovation with the aim of using knowledge about consumers to add extra value to a product or service
  4. 5. (2 words) when the company creates variations of its existing products or it creates new ones - "New to the Firm"
  5. 7. when new creations and technological advances are made
  6. 8. entrepreneur who has a higher goal and wishes to improve conditions for others, wants to make a difference
  7. 9. running a business with an innovative perspective which has been started from scratch or through take-over
  8. 11. research and development
  9. 14. entrepreneur who wants to make a lot of money, strives to get the competencies needed, personal gain is very important
  10. 16. when new products/services are created in an already existing company via new processes and/or new products/services
  11. 18. (2 words) the improvement or the refining of existing technology
  12. 19. when entrepreneurs turn ideas into products that the consumers need