Across
- 4. Physical activities that often involve competition.
- 5. The activity of managing and overseeing an organization.
- 7. A committee that makes decisions about schools.
- 9. A traditional musical instrument in Scotland.
- 12. Activities aimed at promoting and selling products or services.
- 14. The exchange of information between individuals or groups.
- 16. Celebration highlighting the freedom to read and the importance of access to information.
- 18. Pertaining to the culture and traditions of Scotland.(adj.)
- 19. A plan of action designed to achieve a long-term goal.
- 20. Describes the type of organization that wants to make a profit. (adj.)
Down
- 1. Advertisements aimed at specific groups based on data.
- 2. An item or substance produced for sale or use.
- 3. The introduction of new ideas, methods, technology or products.
- 6. The strategy used to make a brand stand out in the market.
- 8. The reputation and image of a company as an employer.
- 10. The process of examining data to make informed decisions.
- 11. A synonym of "intrusive".
- 13. A unique design or symbol identifying a product or company.
- 15. The ability to lead, influence, and guide others.
- 17. Group of electors responsible for choosing the U.S. President.