Across
- 5. Companies use social media advertising to promote their products or services on various platforms. Social media advertising, like other digital advertising, enables companies to target specific audiences
- 8. the tendency to view members of outgroups (groups we are not part of) as more similar to each other than we see members of ingroups (a group of people we identify with)
- 10. the power of arousing a sympathetic response; attraction
- 11. a medium of cultivation, conveyance, or expression; OR singular or plural in construction; mass media a medium of cultivation, conveyance, or expression; OR singular or plural in construction; mass media
- 14. the natural cognitive process by which we place individuals into social groups, instead of seeing them as individuals.
- 16. is a type of digital advertising in which ads look similar to the rest of the page content. Pay-per-click advertisements can serve as a form of native advertising because the advertised product often blends in with the other results
- 18. refers to advertisements that consumers see outside their homes. As a result, this type of advertising is sometimes called out-of-home advertising. Examples include billboards and advertisements seen in public places or transit vehicles, such as on the sides of buses or inside subway cars
- 19. an act, process, or instance of transferring : conveyance
- 20. an inclination of temperament or outlook
Down
- 1. a general statement, law, principle, or proposition, often directed at a group of people
- 2. the act or practice of including and accommodating people who have historically been excluded
- 3. a way of carrying out a particular task, especially the execution or performance of an artistic work or a scientific procedure
- 4. is a type of digital advertising that uses identifiable ads. These may include banner ads at the tops or sides of web pages and pop-up ads
- 5. A perceived gradual decrease in quality that is caused by the knowledge of cultural stereotypes.
- 6. advertise or promote (something)
- 7. Television and radio advertising are types of broadcast advertising where companies advertise their products or services through 20-, 30- or 60-second TV commercials. It can be costly but enables companies to repeat their advertisements regularly
- 9. : a personal and sometimes unreasoned judgment; prejudice
- 12. to recommend (something, such as a product or service) usually for financial compensation
- 13. something conforming to a fixed or general pattern; especially : a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, prejudiced attitude, or uncritical judgment
- 15. the activity or profession of producing advertisements for commercial products or services
- 17. reaches consumers through any mobile device with internet connectivity, such as a cell phone or tablet. These advertisements may appear to consumers through social media, on web pages or within apps