Across
- 2. A ______ is responsible for planning, organizing, staffing, directing, and controlling the work of others in a systematic way.
- 6. segmentation divides a market on the basis of its physical and social characteristics, including gender, origin or heritage, religion, socioeconomic status, and life stage.
- 8. ________ businesses: Employ fewer than 500 employees
- 10. The rapid and unimpeded flow of capital, labor, and ideas across national borders.
- 11. An individual who identifies an opportunity to create new value, develops and offers a unique product, assumes the risks of starting and building a business, focuses on the improvement and growth of that business, and receives personal and financial rewards for their efforts.
- 12. refers to the way in which people lead their daily lives as determined by their income, interests, and activities.
- 17. an attribute of your product or brand that separates your business from competitors
- 19. Marketing element referring to what goods, services, or ideas a business will offer its customers
- 21. An employee or manager of a company who is tasked with product development and marketing.
- 23. __________ marketing: When sellers design products that will appeal to most buyers and direct their marketing activities to the whole market, they are using
- 26. is defined by a person’s individual qualities or traits and behavior. It affects the person’s buying decisions
- 28. Difficult, impractical, or impossible
- 29. Lifestyles and personalities of customers are used as the basis for ___________ segmentation of markets.
Down
- 1. Legal protection of an invention or a process granted by government to its owners for a certain number of years
- 3. ___________ responsibility: A business being responsible for conducting itself with integrity, for respecting the rights of others, and for playing fair is called what?
- 4. __________ segmentation:Dividing customers into groups according to their response to a product
- 5. Marketers often divide the total market for their products into smaller, more specific groups, or market _______
- 7. a financial share in a business, or an emotional investment in something
- 9. ________ responsibility: A business being responsible for operating within the confines of federal, state, and local laws is called what?
- 12. The ability to easily convert your investment back into cash
- 13. The _______ tests foods, cosmetics, and drugs to prevent the sale of unsafe items
- 14. A _________ exists when a single business influences the entire production of a particular good or service.
- 15. Specific actions that will be used to carry out strategies
- 16. The ______, for instance, prohibits businesses from discriminating against job candidates and employees because of certain physical and mental impairments.
- 18. feasibility ________ is An organized inquiry into the possible success of a business idea or venture
- 20. Your ___________ code of ethics guides you to make the right decisions, even in tough situations.
- 22. Marketing element focusing on considerations in getting a selected product in the right place at the right time
- 24. _________ policy determines the amount of money that will be in circulation and the level of interest rates
- 25. The basic principles that govern your behavior
- 27. What is something your company can do that can not be easily replicated? ______ advantage