Across
- 4. A promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected
- 5. Marketing element referring to what goods, services, or ideas a business will offer its customers
- 7. Unique role
- 9. A one-of-a-kind attribute of a product or brand that separates it from the competition
- 12. A group formed for the purpose of discussing a specific topic
- 13. All the combined impressions and experiences associated with a particular company, good, or service
- 16. Any item that is used to accomplish another activity, such as producing/providing goods and services
- 18. The arrangement by which businesses or individuals can purchase now and pay later
- 20. Specific actions that will be used to carry out strategies
- 22. The message channels used by a seller to promote a good, service, or idea (e.g., radio, television, newspapers, magazines, internet)
- 23. An advantage consumers receive from using a product
- 26. The amount of satisfaction a good or service will provide a customer
- 28. Promotional activities (other than advertising, personal selling, and publicity) that stimulate customer purchases
- 29. The particular group of customers a business seeks to attract
- 30. Marketing element referring to the various types of communication that marketers use to inform, persuade, or remind customers of their products
- 31. The money received by resource owners and by producers for supplying goods and services to customers
- 32. Any paid form of nonpersonal presentation of ideas, images, goods, or services
- 33. To use a creative-thinking technique involving the identification of as many different ideas as possible during a certain time frame; can be done by one person but is used most often in a group setting
- 34. A product mix strategy in which a business creates a certain image or impression of a product in the minds of consumers
- 35. An objective or want that you plan to fulfill; a statement that clearly describes a task to be accomplished
Down
- 1. A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals
- 2. The degree of excellence of a good or service—how good it is
- 3. A phrase that is easy to remember
- 5. Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products
- 6. The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
- 8. A function of business designed to establish and maintain positive relationships between the business and its various publics, or fan bases
- 10. A strategy for making a product appear different from similar products on the market
- 11. A deduction from the price of goods
- 14. The money that a business spends
- 15. Marketing element focusing on considerations in getting a selected product in the right place at the right time
- 17. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it
- 19. The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences
- 21. Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid
- 24. A fact about or characteristic of a product
- 25. Plans of action for achieving goals and objectives
- 27. The combination of the four elements of marketing—product, place, promotion, and price