Across
- 1. A deliberate change to an idea, product, or strategy based on feedback, data, or new information.
- 4. A factor that makes one business or solution more attractive to customers than its competitors.
- 6. A clear and specific description of a problem that needs to be solved for a particular group of people.
- 7. The creation of a new or improved product, service, or process that provides value to customers.
- 9. Other businesses or solutions that attempt to meet the same customer need.
Down
- 2. The benefit a customer receives from a product or service, which may be functional, emotional, or both.
- 3. A situation in which a problem or unmet need exists and a business could create value by offering a solution.
- 5. A specific group of people a business intends to serve who share similar needs, behaviors, or characteristics.
- 8. A general direction in which behavior, technology, or society is changing over time.