Across
- 2. A unique identity for a product or business.
- 3. The specific group of customers a business aims to serve.
- 4. The act of promoting a product to investors.
- 7. When the money coming in equals the money going out.
- 8. Money invested into a business by its owners or shareholders.
- 9. Total income minus expenses.
- 11. A document that outlines a company’s mission, market, and financial goals.
- 15. A firm that provides funding to high-risk startups.
Down
- 1. A person who gives money to startups, usually early on.
- 5. Financial assets available for investment or operations.
- 6. An analysis of market trends and consumer needs.
- 10. A new company, often tech-related and fast-growing.
- 12. A company’s ability to grow rapidly without losing efficiency.
- 13. Money coming into a business from sales.
- 14. The movement of money into and out of a business.