Across
- 2. a particular identity or image regarded as an asset to a company or product
- 3. a catchphrase used in advertising
- 4. the act of helping or doing work for someone
- 6. a person’s regular occupation, job, or trade
- 7. a short and striking or memorable phrase used in advertising
- 8. an article or substance that is made to sell
Down
- 1. a person who organizes and operates a business and takes a risk to do so
- 5. a person or organization that buys goods or services