Across
- 1. determine the purchasing power of customer
- 4. that talk about what people value most in their live.
- 5. classifies people according to their level of expertise in using a product
- 7. This refers to the long-term investment for the actual business establishment positioning the way the customers receive the enterprise and its products/services in their minds.
- 12. can be carried out at various stages of a business life cycle, from pre-launch and beyond
- 15. The opportunity can potentially lead to a wide range of possible products or service offering, thus, tapping many markets segments of the industry.
- 16. the environmental surrounding, define and limit the choices available to customers.
- 19. an essential written document that provides a description and overview of your company's future
- 20. a customer that will actually use your products or services on a day-to-daybasis
- 24. can be more important than the product itself
- 25. often dictates what is acceptable or unacceptable
- 27. This would determine the needed capacity of operations.
- 28. the activity of setting up a business
- 31. the most difficult task of the entrepreneur because of the many ways customers can be divided and segmented.
- 32. the specific, measurable results that companies hope to maintain as their organisation grows
- 33. lays out what is important to the different customer segments from their differing points of
- 34. describes and clearly defines a new idea for a business initiative
Down
- 2. positive perspective we hold about life
- 3. the first section of a business plan and is generally considered the most important
- 6. identify how each individual enterprise will compete within its respective market and industry
- 8. Knowing how much, how frequent, and when to deliver to customers.
- 9. marketing map that represents the products features and attributes competitors in the
- 10. Opportunities that have good chances of expanding through branches, distributorships, dealerships, or franchise outlets in order to attain rapid growth are better
- 11. (e.g., gender, age, place of residence, income class, etc.)will be the most basic approach in determining the target segment.
- 13. kind of market research that can be carried out individually or as a business,
- 14. The opportunity must match the values and desired virtues that you or wish to impart.
- 17. introducing something new into your business
- 18. It is important to determine the sales potential of the product or services you want to offer
- 21. a quantity of goods or services produced in a specific time period
- 22. needs and wants of the customer personal likes and dislikes, and includesthe satisfaction of thirst, hunger and shelter.
- 23. these are lifestyle
- 26. location where the best access of the customers
- 29. roots of the customers needs and wants classification.
- 30. any resources used to create goods and services
