Across
- 3. business percentage of the total sales generated by all companies in the same market
- 6. people who own, operate, and take the risk of a business venture
- 7. establishing informal ties with people who can help your business grow
- 10. exists when there is only one provider of a product or service
- 11. business function concerned with determining the amount of capital needed for the business and how the capital will be obtained
- 12. business owned exclusively by one person
- 15. customers know exactly what they want and the fulfillment of their needs
- 17. professionals would most likely be the target market for a coffee shop that is located downtown
- 19. private ownership of resources by individuals rather than the government
- 20. concepts that come from creative thinking
- 22. best method to use to reach a lot of people quickly
- 23. component of the marketing mix that involves the locations and methods used to make products available to customers
Down
- 1. individuals and businesses decide what, how,and for whom goods and services are produced in
- 2. offered to buyers when a product has been purchased in greater numbers
- 4. product characteristics that will satisfy consumer needs
- 5. description of the characteristics of the person or company that is likely to purchase a product or service
- 7. useful once your business is operational but is not much help during the startup phase
- 8. act of establishing a favorable relationship with customers and the general public
- 9. earning a college degree would belong in this stage of Maslows hierarchy of needs
- 13. first step of primary market research
- 14. local governments control the types of buildings that can be built in different areas through the use of
- 15. type of online ad that changes the background of the page being viewed
- 16. most common type of primary market research
- 18. creating an image for a product in the customers mind
- 21. unit of ownership in a corporation
