Across
- 3. the overall big picture things the business wants to accomplish
- 9. a form of business ownership in which two or more people share the assets, liabilities and profits
- 11. guidelines for human behavior, the study of moral choices and choosing between right and wrong
- 12. a quantitative expression of a plan for a defined period of time
- 13. applying principles of right and wrong to situations in the workplace
- 16. a financial charge imposed upon a taxpayer by a state or the functional equivalent of a state
- 18. a written document that specifies how, where, and to whom a business plans to market its products or brands
- 19. the difference between a firms total revenue and total cost of production
- 22. short range plan for the business
- 23. similarity of like features of two things
- 25. the process of creating something that is original and worth while
- 26. a proposal that describes a new business
- 27. involves dividing a market on the basis of its physical and social characteristics
Down
- 1. a first, typical or preliminary model of something, from which other forms are developed or copied
- 2. the group/ groups of potential customers identified as most likely to patronize the business and buy its products
- 4. the rivalry between two or more businesses to attract scarce customer dollars
- 5. a product resulting from human creativity, an original work fixed in a tangible medium of expression
- 6. issues federal taxpayer identification number to businesses, distributes publications that explain tax laws and assists with tax related question
- 7. specific actions the business takes to achieve the business strategies and objectives
- 8. leader of a group who keeps the group on track
- 10. a good from which everyone receives benefits
- 14. knowing the difference between right and wrong and consciously choosing to do right
- 15. provides an overview of the primary issues related to a business idea
- 17. a creative thinking technique involving the identification of as many different ideas a possible during a certain time frame
- 20. a person who starts and assumes the risk for a business
- 21. the organization and coordination of the activities of a business in order to achieve defined objectives
- 24. a strategic planning technique that analyzes a company's internal strengths and weaknesses, and studies opportunities and threats in the external sales environment
