Across
- 1. A story featuring useful company information written by company’s PR contact
- 5. The process of indexing a website to rank higher on a list when a search is conducted
- 6. This involves leading the customer to actively seek out the product
- 7. A unique address of a document, web page, or website on the Internet
- 11. An Internet-based tool that connects people with similar interests
- 12. A packet of information distributed to the media about a new business opening or other major business events
- 13. These are standards of measurement used to measure promotion effectiveness
- 14. An unsolicited e-mail and reflects poorly on any business sending it
- 15. These are bar codes that connect user to website or digital information when scanned
- 16. Any promotional effort carried out on the Internet or other digital information technology
Down
- 1. This involves taking the product directly to the customer
- 2. A printed or electronic offer giving a discount for goods or services bought before a certain date
- 3. A combination of the elements used in a promotional campaign
- 4. A return of a portion of the item's purchase price
- 6. A meeting arranged by business or organization to make major announcements affecting large number of people
- 8. This is developed for use by mobile devices such as smartphones or tablets
- 9. The number of copies distributed to subscribers and other outlets
- 10. This is to encourage a customer to buy a product as soon as possible
- 17. Unpaid media coverage for newsworthy business, person, or product