Across
- 3. price that is determined by adding a percentage amount to the wholesale cost of an item
- 8. lower prices offered for a limited time to increase sales; prices will return to normal when promotion ends
- 9. goals goals achievable in years two through five
- 11. buying several units at a discounted price; items will be more expensive if they were priced individually
- 13. blending of the product, price, distribution, and promotion used to research a target market
- 14. payment as a percentage of product sales
- 16. the different products and services a business sells
- 17. pricing that is determined by how much a customer is willing to pay for a product or service
- 18. creating an image of a product in the customers mind
- 19. goals achievable in five, ten, or twenty years
- 20. they are offered for a business to pay invoices early
- 21. used for selling seasonal merchandise that are out of season
- 22. pricing that is determined by what the competitor is charging for the same good or service
Down
- 1. amount earned as a result of the investment and is usually expressed as a percentage
- 2. pricing that is determined by using the wholesale cost of an item as the basis for the price charged
- 3. uses the needs of the customers as the primary focus during planning, production, distribution, and promotion of a product or service
- 4. fee paid to the license to utilize the service
- 5. all of the processes-planning, pricing, promoting, distributing, and selling- used to determine and satisfy the needs of customers and the company
- 6. goals achievable in the first year
- 7. the name, symbol, or design used to identify your product
- 10. the price for service that may be determined by the amount of time it takes to complete the service
- 12. the consumer decides what product fits their needs rather than the business
- 15. a businesses percentage of total sales generated by all companies in the same market