entrepreneurship chp 6.

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Across
  1. 2. the study of the past to explain present circumstances and predict future trends
  2. 5. a group of people whose opinions are studied to determine the opinions that can be expected from a larger population
  3. 6. the study of the market based on where customers live, including region, state, country, city, and/or area
  4. 7. a collection of businesses with a common line of products or services
  5. 8. the process of grouping a market into smaller subgroups defined by specific characteristics
  6. 12. a small, specialized segment of the market based on customer needs discovered in market research
  7. 13. customers who buy goods or services for business use
  8. 14. a specific group of customers whom a business wishes to reach
  9. 15. the number and diversity of contacts with which a business must deal
  10. 17. the initial collection and analysis of information used when very little is known about a subject; it forms a foundation for later research
  11. 18. subgroups of buyers with similar characteristics, segmented by geographics, demographics, psychographics, andbuying characteristics
  12. 20. information that has already been collected by someone else
  13. 21. the tendency to buy a particular brand of a produc
Down
  1. 1. the ability of industry to support new growth
  2. 3. the collection of information to determine the status of something, such as in developing a customer profile
  3. 4. the collection and analysis of information aimed at understanding the behavior of consumers in a certain market
  4. 8. a group of people or companies who have a demand for a product or service and are willing and able to buy it
  5. 9. situations where the cost of producing one unit of a good or service decreases as the volume of production increases; the decrease of production costs relative to the price of goods and services
  6. 10. a portion of the total sales generated by all competing companies in a given market
  7. 11. conditions or circumstances that make it difficult or costly for outside firms to enter a market to compete with established firm or firms
  8. 16. information that is collected for the first time, is current, and relates directly to the collector’s study
  9. 19. the study of consumers based on social and psychological characteristics, including personalities, values, opinions, beliefs, motivations, attitudes, and lifestyle elements