Across
- 2. Asking target market questions to gather info
- 6. The process of getting more information as needed
- 9. If customers become this, they'll come back again
- 10. group Meeting with a group of prospective customers to discuss your ideas
- 12. All the products/services our company offers
- 15. Competitors who sell essentially the same product as you
- 16. Competitors who sell a substitute
- 18. Business that makes their own product
- 19. Business that sells their products to another business
- 22. Someone who owns and operates their business
- 24. The idea of always trying to keep our customers happy
Down
- 1. Age, race, gender are examples
- 3. Determining information by watching behaviors
- 4. Characteristics of a product that come standard
- 5. A promise of quality in writing
- 7. A general promise of quality
- 8. Where we will sell our product at
- 11. TV commercials, billboards, ads, etc.
- 13. Characteristics of a product that the consumer chooses
- 14. Someone to talk to, delivery, and installation are examples
- 17. market The people who might actually buy our product
- 20. Data used that's already out there
- 21. Data collected for the very first timie
- 23. Business that sells their products to the final consumer