Across
- 4. products identity
- 5. Age, Gender, Race, Ethnicity, etc
- 7. way of communicating with customer
- 8. placing a value on a good or service
Down
- 1. use of internet to purchase product
- 2. logo or symbol consumers first see
- 3. how product gets to customer
- 4. Usage rates and shopping patterns
- 6. shared attitudes and values
- 7. can be a good or service