Across
- 1. The money a business spends to operate
- 5. The total money a business earns from sales
- 6. costs Expenses that change according to how much a business produces or sells
- 8. proposition The main benefit a product or service offers customers
- 9. The money left after total costs are subtracted from revenue
- 11. margin Profit expressed as a percentage of revenue
- 13. The point at which total revenue equals total costs
- 14. Someone who starts and develops a business
Down
- 2. market The specific group of customers a business wants to reach
- 3. research The process of collecting information about customers and competitors
- 4. An estimate of future sales or business performance
- 7. A situation that creates the possibility for a business idea
- 10. costs Expenses that generally stay the same regardless of sales volume
- 12. strategy A business's approach to deciding how much to charge
- 15. A short presentation designed to persuade people to support a business idea