Across
- 2. actions entrepreneurs and companies take that go beyond their financial self-interest. These actions are voluntary, but often reflect the personal beliefs of business leaders about what their companies can or should accomplish.
- 4. how a business communicates to large numbers of customers, motivating them to learn more about the business and its offerings.
- 8. a situation in which an individual might take an action to his/her advantage that would be to the disadvantage of a person or company that believes this individual is serving them.
- 12. individuals and companies often promise to keep information they learn secret. This promise is often formalized this promise by signing a Non-Disclosure Agreement (or NDA). Example: the bank signs an NDA when an entrepreneur submits lots of personal information on a bank loan application.
- 13. the practice of operating openly and communicating fully, providing stakeholders with a clear understanding of how your enterprise operates.
- 14. the decision point at which an entrepreneur makes the final decision on whether or not to launch a new enterprise or abort the effort due to unfavorable market research or pro forma projections.
- 16. open ended question that prompts more than a "Yes" or "No" answer.
Down
- 1. non-physical assets created by individuals or companies that hold the exclusive legal right to commercialize.
- 3. a complete package that supports a "Go" decision by an entrepreneur to launch a new business. It would include an Elevator Speech, supporting Market Research conclusions, an Organizational Plan (including an organizational chart and a Human Capital plan for attracting talented team members), a Marketing and Sales Plan, and pro forma financial projections.
- 5. proper business behavior beyond complying with legal requirements. A simple rule guides business ethics, the same basic rule that should guide all human behavior: act towards your stakeholders as you would hope they would act towards you.
- 6. gives the author the sole right to benefit economically from what he/she wrote.
- 7. treating stakeholders as the entrepreneur would hope others would treat him/her.
- 9. gives the registering individual or company the sole right to benefit from a brand or image he/she created.
- 10. a clear, concise and compelling way to describe a business or new business concept in 30 seconds; a differentiating vision to encourage potential investors or employees to learn more.
- 11. when an entrepreneur’s actions and decisions are guided by a set of beliefs about how he / she wants the business to succeed.
- 15. gives the inventor the sole right to benefit commercially from his/her invention.