Across
- 3. a risk management technique that involves shifting the financial liability of a risk to another party.
- 5. allows you to really get to know your potential buyer and their organisation. It’s important to do a needs assessment or analysis so you can determine how your product or service will align with the buyer’s requirements.
- 6. where you choose to promote your good or service. The place could be online or in a physical location, but it can help to identify your target customers so you can market your product where they're most likely to see it.
- 8. an industry used to call the attention of the public to something, typically a product or service.
- 10. a particular group at which a film, book, advertising campaign, etc., is aimed.
- 11. to make decisions and take actions that involve uncertainty, potential loss, and the possibility of failure.
- 15. a particular group of consumers at which a product or service is aimed.
- 16. natural phenomena that can cause damage to property or create safety hazards.
- 18. the forecasting and evaluation of financial risks together with the identification of procedures to avoid or minimize their impact.
- 20. an indication that a certain reason is preventing a buyer from purchasing a product or service from you.
- 21. The final P refers to promotion. Companies use promotional strategies to let consumers know about their products or services.
- 22. a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention.
- 23. a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
- 26. a presentation to a prospective customer to show them the features, capabilities, and value of the product or service.
- 29. the possibility that a company's operations, finances, or safety could be threatened.
- 30. the potential for individuals in an organization to inadvertently or intentionally compromise security through their actions, decisions, or behaviors.
Down
- 1. the activity of identifying and contacting potential customers to generate new revenue
- 2. is a risk management strategy that involves taking actions to prevent a risk from occurring or to minimize its impact.
- 4. is a type of risk that involves the possibility of either a profit or a loss, and is often taken with the intent of profiting.
- 7. the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.
- 9. when a copyrighted work is reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of the copyright owner.
- 12. refers to the rate at which customers stay with a business in a given period of time.
- 13. a risk that can only result in a loss or no loss, with no chance of financial gain
- 14. the activity or business of promoting and selling products or services, including market research and advertising.
- 17. a short and striking or memorable phrase used in advertising.
- 19. the amount of risk your organization is at due to shifts in macroeconomic forces.
- 24. refers to what you sell. It could be a physical good, service or skill.
- 25. determines how much you charge for your product or service. This can depend on several factors, including competitor pricing, production costs and brand image.
- 27. a symbol, word, or words legally registered or established by use as representing a company or product.
- 28. getting a prospect to agree to a deal and sign a contract; getting a customer to purchase a good or service.