Entrepreneurship Vocabulary

5. Buying and selling goods or services over the internet.
8. Expenses that change depending on production or sales volume (e.g., materials, shipping).
9. Creating a unique name, image, and reputation for a product or business.
11. A business planning tool that examines strengths, weaknesses, opportunities, and threats.
14. A presentation to potential investors or partners to persuade them to support a business.
20. A written document that outlines a company’s goals, strategies, target market, and financial forecasts.
21. A factor that allows a business to outperform its competitors.
22. A measure of profitability calculated by comparing net profit to the initial investment.
23. A business owned and operated by one person.
25. Principles and standards that guide behavior in the world of business.
27. A business’s ability to grow and increase profits without a proportional increase in costs.
28. The amount of money a business has left after paying all expenses.
29. A newly established business, often in its early stages of operation.

1. Expenses that remain the same regardless of business activity (e.g., rent, insurance).
2. A formal summary of a business’s purpose and goals.
3. Money or assets used to start or operate a business.
4. The process of gathering and analyzing information about customers and competitors.
6. The process of developing new ideas, products, or methods to improve existing ones.
7. A business model where an individual buys the rights to operate under an established company’s brand.
10. A business owned and run by two or more individuals who share profits and responsibilities.
12. The initial money raised to start a business, often from personal savings or investors.
13. A person who starts and runs a business, taking on financial risk to make a profit.
15. The total amount of money a business earns from sales before expenses are deducted.
16. When expenses exceed revenue in a business.
17. The specific group of consumers a business aims to serve.
18. A clear statement explaining why a customer should choose your product or service over competitors.
19. Any individual or group affected by the operations of a business (e.g., employees, customers, investors).
20. The point at which total revenue equals total costs, and the business is not making a profit or loss.
24. Ownership in a business, represented by shares of stock.
26. The movement of money into and out of a business.