Entreprenurship

2. A unique identity, name, symbol, or image that distinguishes a business or product.
4. Another business offering similar products or services in the same market.
6. The income earned by a business from selling products or services.
7. MAPPING A visual technique used to organize ideas around a central concept.
9. TAKING The willingness to make decisions despite uncertainty in pursuit of opportunities.
10. THINKING A human-centered approach to solving problems through empathy, ideation, prototyping, and testing.
12. A person who starts and manages a business by taking risks.
15. RESEARCH The process of collecting and analyzing information about customers, competitors, and the market.
16. Working together effectively to achieve common business objectives.
17. Activities undertaken to promote and sell products or services to customers.
18. The money raised to start or grow a business.
20. VALIDATION The process of confirming that customers actually need and are willing to use or buy your product.
21. A person who purchases or uses a product or service.
22. A financial situation where expenses exceed revenue.

1. PROPOSITION The unique benefit or value that a product or service offers to customers.
2. MODEL CANVAS (BMC) A strategic planning tool consisting of nine building blocks used to describe a business.
3. An early working model of a product used for testing and improvement.
5. A group technique used to generate many creative ideas without criticism.
8. The ability to guide, motivate, and influence a team toward achieving goals.
11. A person or organization that provides money to a business in exchange for ownership or returns.
13. The amount remaining after subtracting all expenses from revenue.
14. A newly established business with innovative ideas and high growth potential.
15. (Minimum Viable Product) The simplest version of a product developed to gather customer feedback.
19. The introduction of a new idea, product, service, or process that creates value.