ESB

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Across
  1. 1. A group of potential customers with similar needs or characteristics
  2. 5. Protection for creative works like books music and software
  3. 8. A future oriented declaration of a companys purpose and aspirations
  4. 10. A hybrid business structure offering limited liability and tax flexibility
  5. 11. The potential for loss or failure when starting or operating a business
  6. 12. The executive responsible for daily operations and business efficiency
  7. 13. Legal protection for inventions
  8. 14. The executive who manages the companys financial planning record keeping and reporting
  9. 16. The executive responsible for managing and implementing information technology systems and strategies
  10. 18. The total money received from sales before expenses
  11. 19. The point where total revenue equals total costs no profit or loss
  12. 22. When expenses exceed revenue
  13. 23. A concise explanation of the organizations purpose and primary objectives
  14. 25. A symbol word or design that identifies a brand
  15. 26. A new company created to develop a unique product or service
  16. 27. A new business activity or startup involving risk
  17. 29. A business owned and operated by one person
  18. 31. Expenses that change based on production or sales levels
  19. 32. Creations of the mind such as inventions designs and trademarks
Down
  1. 2. Confidential business information that gives a company a competitive edge
  2. 3. Identifying unmet market needs that could lead to new products or services
  3. 4. An individual who buys the rights to operate a business under an established brand
  4. 6. A business owned by two or more people who share profits and losses
  5. 7. A measure of profitability comparing the gain or loss from an investment to its cost
  6. 9. A specific group of customers that a business aims to serve
  7. 12. A separate legal entity owned by shareholders
  8. 15. Expenses that stay the same regardless of sales for example rent
  9. 17. The highest ranking executive responsible for overall company strategy and decision making
  10. 20. A business organization or project especially one requiring initiative and risk
  11. 21. A person who starts organizes and operates a business taking on financial risks
  12. 24. The unique benefit a company promises to deliver to its customers
  13. 28. The benefit or profit gained from successful business activities
  14. 30. The money left after all business expenses are paid