ESB PREP PUZZLE 3

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Across
  1. 2. business structure with a special tax advantage allows company to pass income, losses, deductions, credits through shareholders.
  2. 4. promise of value that a company makes about product or service that makes it attractive to customers.
  3. 5. One's ability to adapt to change, loss, and disappointment.
  4. 7. A fixed payment amount provided to a full-time employee.
  5. 8. A planning tool used to document a company's strengths, weaknesses, opportunities, and threats.
  6. 12. An individual with an interest in a business.
  7. 14. How a business sells its products and services to the end customer
  8. 15. Return on investment is a calculation used to determine how much an investment is making.
  9. 17. An intangible service or skill that is performed.
  10. 19. corporation, partnership, or sole proprietorship is privately owned one individual or a small group of people
  11. 21. independent government agency specializing in providing small businesses with assistance to get their business up and running
  12. 22. Fees paid for the use of a brand name or image.
  13. 23. A practice used to protect brand names, logos, and business names.
Down
  1. 1. A preliminary product, commonly a product with minimum viability, from which to test and develop
  2. 3. The group of customers a company chooses to market its products and services.
  3. 5. A calculation used to make projections about a company's future performance.
  4. 6. business structure with a single owner. The business is not shielded from any amount of liability
  5. 8. An individual that owns at least one share in a corporation's stock.
  6. 9. practice used by businesses to protect a practice, process, or formula from being shared with others
  7. 10. persuasive speech prepared to entice a potential customer to purchase a service or good
  8. 11. The number of sales and other income in a business for a given period
  9. 13. The level of willingness to lose time and money
  10. 15. The possibility of something negative happening. In the context of a small business,
  11. 16. Trusting one's self, goals, and progress
  12. 18. Fluctuating costs that a business has depending on production
  13. 19. Data that may contain personal bias like company newsletters and academic journals.
  14. 20. price company charges for product or service. selling price determined adding the cost price and the profit margin the company wants earn