ESB v.2 - Midterm Bonus (Units 1 & 2)

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Across
  1. 3. Used to protect brand names, logos, and business names
  2. 6. Used to protect inventions from being copied for a limited time
  3. 7. Fees paid for the use of a brand name or image
  4. 10. A monetary amount given to employees in return for their work
  5. 13. Protects company practices, processes, and formulas from competitors
  6. 14. Businesses that sell similar products
  7. 19. A learning process focused on customers and their needs
  8. 21. A promise of value that a company makes about their product or service that makes it attractive to customers
  9. 23. The amount of money owed to an entity
  10. 25. Data that provides companies with information about their customers' values, personality traits, motivations, hobbies/interests, and how they view the world
  11. 26. A planning tool used to document a company's internal and external environment
  12. 27. Data that provides companies with their customers' locations
  13. 29. Slides should be informative and excite investors
  14. 30. An individual with an interest in a business
  15. 31. An agreement between an employee and a company outlining obligations and terms of employment
Down
  1. 1. Decision-making based on morals and doing the right thing
  2. 2. An individual who aspires to start and run a successful business
  3. 4. Observe, engage and empathize with customers to understand their experiences, needs, and challenges.
  4. 5. Statistical information about customers (i.e., age, gender, occupation)
  5. 8. A type of compensation provided for the amount of work produced
  6. 9. Used to protect creative works like art, literature and music
  7. 11. No more than 100 shareholders
  8. 12. It should focus on the problem-solution fit
  9. 15. The number of sales and other income in a business for a given period
  10. 16. The design team develops solution ideas to spark new ways of thinking; keeps the most realistic ideas to provide customer satisfaction.
  11. 17. Finding new ideas and unconventional ways to do things
  12. 18. A business that takes its name and characteristics from an existing business chain
  13. 20. A person or entity willing to provide monetary funds to a business with the hopes of earning a return on their money
  14. 22. Ideal for a single owner desiring low risk because owners are not personally liable for the company's debts
  15. 24. Data collected by observing customers' behaviors to understand their buying habits
  16. 28. Tackling long-term goals with courage and perseverance