Establishing and Maintaining a Retail Image

2. Interior display that neatly hangs or presents products.
3. The sign used to display the store's name or logo.
6. All the factors inside the store that influence image.
7. Tactic whose intent is to convert shopping from a passive activity into a more interactive one, by better engaging the customer.
9. How the retailer is defined in the customer's mind based on both functional and psychological attributes (how the retailer is perceived by the customer).
10. This refers to the store's physical characteristics that project an image to draw customers.
12. Case display that houses piles of sale clothing, marked-down books, or other products.
13. Visual (graphical) representation of the space for selling, merchandise, personnel, and customers - as well as for product categories.

1. Proactive, integrated approach to atmospherics taken by a retailer to create a certain "look," properly display products, stimulate shopping, and enhance the physical environment.
4. The strategy to project an image relative to a store's retailing category and its competition.
5. Awkward spaces where normal displays cannot be set up.
8. Encompass online technology tools that allow vast numbers of people to easily communicate with one another via the Internet and mobile devices.
11. The total visible exterior of the store. May include top, sides, even rear of building.