Across
- 4. Logo appeals to _____.
- 5. the act of persuading someone to do something or to believe that something is true.
- 6. It’s about establishing the speaker’s credibility.
- 7. Studies have shown that humans tend to make decisions more from emotions and a good writer is aware of this.
Down
- 1. Effective ways of persuading people.
- 2. Ethos appeals to ______.
- 3. It's about credibility and authority.
- 4. We are more likely to be persuaded by people we like and those we want to be like.