Evaluating the Competition

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Across
  1. 5. rivalry between two or more companies within the same industry
  2. 8. negative or unfavorable external factors that affect businesses and their level of competitiveness
  3. 9. stands for strengths, weaknesses, opportunities and threats: a useful tool in helping a company determine where they stand compared to their competition
  4. 13. distinguishes the organization's product or service from competitors because of certain unique characteristics
  5. 14. items (materials) used in the production of a good
  6. 18. a specific of consumers to whom a company aims the selling of its products or services
  7. 19. a favorable, external factor companies cannot control
Down
  1. 1. helps companies to analyze their industry and determine their level of competitiveness
  2. 2. occurs when a company operates in a more efficient manner than its competitors, which causes their sales to increase above other businesses
  3. 3. determines the ability and likelihood of customers finding another way to either make or provide the services or products a company offers
  4. 4. the percentage of a firm's total sales in relation to the industry as a whole
  5. 6. pertains to how much power a supplier has as far as increasing the prices of supplies and merchandise a company purchases from them
  6. 7. making links and establishing a mutually beneficial relationship with other business people
  7. 10. the amount of power a company has in the market in relation to their competitors
  8. 11. pertains to how much power a supplier has as far as increasing the prices of products and services
  9. 12. a design for a company or organization in order to reach its long-term goal through planning organizing, execution and controlling of activities
  10. 15. a paid message sent from a company to the public in order to introduce a new product or service, or present existing merchandise
  11. 16. negative, internal factors that a company can control
  12. 17. positive, internal factors that can be controlled within a business