Across
- 5. rivalry between two or more companies within the same industry
- 6. the percentage of a firm’s total sales in relation to the industry as a whole
- 7. a paid message sent from a company to the public in order to introduce a new product or service, or present existing merchandise
- 8. determines the ability and likelihood of customers finding another way to either make or provide the services or products a company offers
- 12. a favorable, external factor companies cannot control
- 13. negative or unfavorable external factors that affect businesses and their level of competitiveness
- 15. positive, internal factors that can be controlled within a business
- 16. making links and establishing a mutually beneficial relationship with other business people
- 18. items (materials) used in the production of a good
- 19. pertains to how much power customers have as far as driving down the prices of products and services
Down
- 1. stands for strengths, weaknesses, opportunities and threats; a useful tool in helping a company determine where they stand compared to their competition
- 2. helps companies to analyze their industry and determine their level of competitiveness
- 3. occurs when a company operates in a more efficient manner than its competitors, which causes their sales to increase above other businesses
- 4. distinguishes the organization’s product or service from competitors because of certain unique characteristics
- 9. negative, internal factors that a company can control
- 10. pertains to how much power a supplier has as far as increasing the prices of supplies and merchandise a company purchases from them
- 11. a design for a company or organization in order to reach its long-term goals through planning organizing, execution and controlling of activities
- 14. the amount of power a company has in the market in relation to their competitors
- 17. a specific group of consumers to whom a company aims the selling of its products or services