Across
- 3. movie premier or awards ceremony
- 5. initiating relationships with new people and using the new relationships to help
- 7. Planning the process involved in forming an event such as a press conference, sporting
- 9. paid advertising for a company
- 10. of fans minds
- 13. free materials a team or event can give away
Down
- 1. in-game or in-concert activities designed to entertain and advertise to consumers
- 2. mutual business; can help a salesperson find new customers; can be done at networking events or through friends and family
- 4. food and drinks that are sold at events
- 6. the sale of logoed apparel for events
- 8. Awareness the ongoing effort of sponsors/advertisers to keep their brand or product at the
- 11. Boxes upscale seats which provide venues a chance to court high net worth individuals
- 12. the pricing, placement and promotion of a product or service