Across
- 2. Father of Advertising
- 3. Which PR function handles emergencies and issues?
- 5. Which PR function builds and maintains a positive image?
- 6. Which era used newspapers and magazines?
- 10. Which team handles creative production and media planning?
- 13. Father of Public Relations
- 14. What is paid, non-personal communication?
- 16. Which era introduced radio and television?
- 17. Father of Publicity
- 19. Father of Modern PR
- 20. What type of ads allow interaction using AR or VR?
- 22. Which technology enables targeted messaging using data?
- 23. Which PR tool is used to announce news to the media?
- 24. Management Which PR practice manages a company’s online image?
Down
- 1. What is the first step in the flow of advertising?
- 4. What do advertisers use to reach large audiences?
- 7. What type of ads are personalized using algorithms?
- 8. Which advertising purpose helps consumers remember a brand?
- 9. Modern PR approach focusing on fast news updates?
- 11. What is the process of creating advertising messages called?
- 12. What PR activity involves organizing public events?
- 15. What type of media is unpaid and earned?
- 18. Which communication process focuses on maintaining relationships with stakeholders?
- 21. What digital tool allows immediate messaging in PR?