Across
- 3. general environment of government that can influence a firm
- 6. characteristics of a good objectives
- 8. changes in demographic factors such as population size and education levels
- 12. AI technology, mobile app adoption and eCommerce is an examples for this environment
- 14. increase in goods price and decrease in purchasing power
- 16. a stage in product life cycle when the sales is become stagnant
- 17. ______ pricing where multiple products combined and sell into one price
- 18. ________ advantage is the company's ability to outperform its rivals by offering better products, services, or prices that are difficult for competitors to copy
- 19. environment that is impacting all firms within the industry
- 20. bargaining power of _____ happens when they can sell directly to the firm's customers
- 21. tax imposed for import/export goods
- 22. environment that is beyond the firm control
Down
- 1. 'Why do we exists?' and 'What is our business?' statements
- 2. deals with the firm's POLC
- 4. statement about what the firm wants to become
- 5. environment that is affecting the firm directly
- 7. ____pricing such as ECO shop, Mr. DIY where low price with high sales volume
- 9. ______ resources such as firm's reputation, copyrights and knowledge
- 10. acronym for macro environment
- 11. the threats of new entrants depend on the _____ to entry
- 13. the power of _____ when they can access to sufficient information and evaluate the competitive advantage
- 15. examples of products are butter and margarine, eHailing and public transport, books and eBooks