Across
- 3. Restriction on access to ideas and information
- 4. Principles of right and wrong behavior
- 8. Event created solely for the purpose of getting media coverage
- 10. In early TV and radio, a company which paid for program production in exchange for name use and association
- 11. A type of public relations which is a response to a critical situation
- 14. Businesses or other organizations operating on an international scale
- 15. _________ media is PR term for getting free mainstream media coverage
- 16. (2 words) Systematic method of ethical decision-making
- 17. Ads in print which take on the appearance of editorial content
- 18. Measures taken to protect a computer or system against unauthorized access or attack
- 20. Cognitive ____________ is the inconsistency between behavior and values or opinions
- 21. Acronym for the print media measurement benchmark
- 22. Cultural _______________ is dominance of one culture over another
- 24. Identification of a company, product or service using distinct characteristics
Down
- 1. Theory of mass communication which supports free publication of ideas, even those critical of government
- 2. A type of appeal which influences behavior using sometimes irrational emotional triggers
- 5. Conduct or speech inciting people to rebel against the government or its representatives
- 6. Acronym of federal agency which investigates and stops unfair business practices, including advertising
- 7. (2 words) Aristotle's term for describing ethical behavior
- 8. Using someone else's work or ideas and passing off as own
- 9. Written defamation
- 12. The art of effective or persuasive speaking or writing
- 13. Amendment to the Constitution providing five essential protections
- 19. ___________ Responsibility Theory = media companies have duty to act in best interest of public
- 23. Legal exaggeration using in advertising of a product