Fall Semester Concept Word Review

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Across
  1. 3. stating something as if it were true but without providing any supporting evidence
  2. 5. using a celebrity to encourage an audience to believe something is good, correct or desirable
  3. 7. a conscious process of learning a new culture
  4. 8. generating fear and hatred toward an opponent by casting blame; building support by convincing the audience they are under attack by an opponent
  5. 11. using the idea that something is good, correct or desirable because it is popular
  6. 12. an appeal to the audience's reason by providing facts and other quantifiable data
  7. 13. art of using language to get things done
Down
  1. 1. playing to prejudices and insulting an opponent to distract the audience from facts
  2. 2. using vague words like "strong" or "freedom" to trigger an audience's emotions without actually saying anything specific
  3. 4. the unconscious process of learning one's own culture
  4. 6. encouraging the audience to believe the author is like them (ordinary, not elite)
  5. 8. an appeal to the audience's emotions to influence opinion
  6. 9. triggering an audience's emotions and using association (usually visual) to link those emotions to something unrelated
  7. 10. an appeal to the audience's ethics to gain their trust a play to create credibility