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4. someone who sells to the same target market
9. new business owner coming up with an idea for a new product
11. things a person needs in order to have a positive impact on a business
16. fail to plan
17. distinct market segment of specific customers, products or services
18. sets out the goals and direction of the business
19. specific group of potential customers who a business aims to reach with its products or services
20. market for goods produced on a large scale for a significant number of end consumers

1. current preliminary topic
2. your personal drive
3. how much rent is payed for a factory or shop
5. best social science teacher
6. increasing your market share
7. experience and attributes of the worker
8. rivalry among businesses that seek to satisfy a market
10. shows how much the product costs using a standard unit of measurement
12. The Australian Competition and Consumer Commission
13. small number of relatively large companies produce similar but slightly different goods
14. a single company supplying a good or service
15. the percentage of an industry's total sales