Across
- 4. If a manufacturer of computers begins making calculators it is a form of ___diversification.
- 6. are business units that have a small market share in a high growth market.
- 7. are business unit that have a large market share in a mature, slow growing industry.
- 9. are business unit that have a small market share in a mature industry.
- 10. are business units that have a large market share in a fast growing industry.
Down
- 1. If a shoe producer enters the business of clothing manufacturing it is an example of ___ diversification.
- 2. integration is an expansion or extension of the firm by integrating preceding or successive production processes.
- 3. integration is when a firm produces its own inputs.
- 5. integration is when a firm operates its own distribution system for delivering its outputs.
- 8. It's the concept of the whole being greater than the sum of its parts.
