Across
- 2. The process of planning, pricing, promoting, selling, and distributing products
- 6. The cost of producing one more unit.
- 8. Choosing one thing means giving up another.
- 11. intangible items of monetary value that satisfy needs and wants
- 14. A reward or punishment that influences behavior.
- 15. Earnings should reflect individual ability, effort, and achievements.
- 16. the term for the price where supply and demand balance
Down
- 1. A specific group of customers a business aims to reach
- 3. The identity and image of a business
- 4. demand is greater than supply
- 5. The value of the next best alternative foregone.
- 7. tangible items of monetary value that satisfy needs and wants
- 9. A resource that can be used without imposing an opportunity cost on society.
- 10. A product or service’s ability to satisfy consumer needs
- 12. A situation where limited resources cannot satisfy all wants.
- 13. supply is greater than demand