Final Exam Review Fall 2024 - Marketing

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Across
  1. 7. The utility adding value from providing assistance or support to consumers before, during, and after a purchase.
  2. 8. The utility with value derived from providing consumers with helpful details about a product.
  3. 9. In economics, the want-satisfying ability, or value, that organizations add to goods and services by making them more useful or accessible to consumers than they were before.
  4. 10. A part of the marketing mix
  5. 12. A part of the marketing mix
  6. 14. A part of the marketing mix
  7. 15. The utility offering the advantage of having products available where consumers need them.
  8. 16. A part of the marketing mix
Down
  1. 1. Marketing intermediaries that assist in moving goods and services from producers to businesses and then on to consumers.
  2. 2. Products branded by a retailer but manufactured by another company, often sold at a lower price than national brands.
  3. 3. A type of consumer good that is easily accessible, purchased frequently, and requires minimal effort, such as snacks or toiletries
  4. 4. The utility adding value by making products available when consumers want them.
  5. 5. The total range of products offered by a company, including various product lines and individual items within those lines.
  6. 6. The stage in the product life cycle where sales peak, market saturation occurs, and competition intensifies, often leading to price reductions.
  7. 8. The first phase in the product life cycle
  8. 11. The stage in the product life cycle characterized by a decrease in sales and profits, often due to market saturation, changing consumer preferences, or the introduction of new products.
  9. 12. The utility adding value by making it easier for consumers to acquire a product.
  10. 13. The utility adding value by changing raw materials into finished products.