Finals

1. Utility – Enhancing a product’s design or features to increase value.
5. Channels – Platforms used to deliver promotional messages (e.g., social media, TV, print).
7. Friendly Products – Designing and marketing products that minimize environmental impact.
8. – Internal advantages that give a company a competitive edge.
11. and Demand – The relationship between product availability and consumer desire, influencing pricing and production.
13. and Technological Factors – Changing consumer behaviors and advancements in technology impacting product development and marketing.
14. vs. Non Exclusive Licensing – Exclusive licenses limit usage rights to one entity, while nonexclusive licenses allow multiple users.
16. and Threats – External factors that can positively (opportunities) or negatively (threats) impact business performance.
19. Utility – Ensuring products are accessible where customers want to buy them.
21. Utility – Making products available when consumers need them.
22. Cost – The cost of forgoing the next best alternative when making business decisions.
23. Marketing Strategies – Promoting environmental benefits to appeal to ecoconscious consumers.
24. Structures – Various types of markets (e.g., monopoly, oligopoly, perfect competition) impacting business strategies.

2. Fees – Payments made to a licensor for the right to use their brand, logo, or product.
3. Based Pricing – Setting prices based on production and operational costs plus a profit margin.
4. – Internal limitations or areas for improvement within a company.
6. Property Rights – Legal protection for brands, logos, and products to prevent unauthorized use.
9. Audience Identification – Understanding and defining the ideal customer base for marketing campaigns.
10. Allocation – Strategic distribution of financial resources to maximize promotional effectiveness.
12. Factors – Government regulations, policies, and political stability affecting business operations.
15. Social Responsibility (CSR) – Companies incorporating ethical and sustainable practices into their operations.
17. Skimming vs. Penetration Pricing – High initial pricing to maximize profits (skimming) vs. low pricing to gain market share (penetration).
18. Based Pricing – Pricing products based on perceived customer value rather than production cost.
20. Factors – Market conditions, inflation rates, and economic growth influencing business strategies.