Finance Meets Marketing: The MBA Crossword

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Across
  1. 3. Your wallet’s plastic superhero — fights the villain called “no cash”
  2. 5. When your million-dollar dream gets wings — and an investor’s cheque
  3. 10. The “thank you” fee you pay for borrowing money
  4. 11. Where your money naps until someone borrows it
  5. 13. Measure of how much your sales exceed your costs — in percent
  6. 14. That scary report card for your company’s assets and debts
  7. 15. Fancy MBA word for “what makes you special”
  8. 17. The big boss of all banks — the money universe’s Thanos
  9. 19. The study of moving products faster than deadlines move you
  10. 20. Instant money teleportation — real-time and ruthless
  11. 21. That colorful 2x2 grid every strategist worships
  12. 22. Selling to a very specific group — fewer customers, more attention
  13. 25. Your secret MBA weapon — critical thinking applied to a real company problem
  14. 27. Giving different goodies to different groups — not favoritism, just strategy
  15. 28. When cash travels electronically faster than your cab ever could
  16. 30. The invisible force driving consumer choices
  17. 31. Stats like age and income that marketers stalk legally
  18. 32. When your product carves its own throne in consumers’ minds
Down
  1. 1. The MBA superpower: making people believe your idea is worth billions
  2. 2. The real best friend during a midnight presentation panic
  3. 4. The MBA’s favorite stress test — evaluating a firm before buying it
  4. 6. The royal group your brand worships and targets
  5. 7. The legendary combo of Product, Price, Place, and Promotion
  6. 8. The holy process of finding customers who actually need your product
  7. 9. When your brand finds its “It spot” among competitors
  8. 12. The money-dispensing genie in a metal box
  9. 16. Beliefs, values, and hobbies that tell marketers what you’ll buy next
  10. 18. The magical slicing of markets into smaller, tastier pieces
  11. 21. Your money’s favorite hangout that pays you for parking it
  12. 23. The stuff you chase before the weekend and after payday
  13. 24. The “borrow now, cry later” plastic wonder
  14. 26. This pricing strategy involves starting low to gain market share
  15. 29. When two firms say “Let’s tie the knot” — no prenup required